admissions

Programs

BBA – E-Commerce, Retail Management and Logistics

BBA in E-commerce, Retail Management, and Logistics opens up a broad and dynamic career path across three fast-growing sectors. This course equips you with skills in online business operations, retail management, and supply chain logistics — a powerful combination that’s in high demand today.

Limited Seats - Apply Now

Objectives

  1. E-Commerce Fundamentals: To provide students with a thorough understanding of the principles of e-commerce retail management.
  2. Digital Marketing Expertise: To develop students’ skills in digital marketing strategies, including SEO, SEM, and social media marketing.
  3. E-Commerce Logistics: To equip students with the knowledge and skills to manage e-commerce logistics, including warehousing, fulfillment, and last-mile delivery.
  4. Customer Experience Management: To foster students’ ability to enhance customer experience through website design, personalization, and customer service.
  5. Data Analytics: To enable students to utilize data analytics to make informed decisions in e-commerce retail.
  6. Technology Proficiency: To develop students’ proficiency in using e-commerce platforms and related technologies.
  7. Cross-Border E-Commerce: To cultivate an understanding of the challenges and opportunities in cross-border e-commerce.
  8. Reverse Logistics for E-Commerce: To provide the students with an understanding of reverse logistics, and how it pertains to E-commerce.

Features

  1. Industry Oriented Syllabus With Focus On Experimental Learning.
  2. Mini Projects And Postings In Each Semester.
  3. 50% Weightage of Marks on Continuous Evaluation And 50% Weightage on Semester End Exam.
  4. Make – Up Exams In Every Semester To Avoid Year Loss.
  5. Placement Support And Research Oriented Projects.
  6. Focus On Soft and Smart Skills Development and Training for Exams.
  7. Interaction Sessions with Industry Experts.
  8. Separate Hostel and Transport Facility for Boys and Girls.

Course Duration

The program is structured as a comprehensive 4-year undergraduate course in alignment with the National Education Policy (NEP Framework)
  1. E-Commerce Fundamentals: To provide students with a thorough understanding of the principles of e-commerce retail management.
  2. Digital Marketing Expertise: To develop students’ skills in digital marketing strategies, including SEO, SEM, and social media marketing.
  3. E-Commerce Logistics: To equip students with the knowledge and skills to manage e-commerce logistics, including warehousing, fulfillment, and last-mile delivery.
  4. Customer Experience Management: To foster students’ ability to enhance customer experience through website design, personalization, and customer service.
  5. Data Analytics: To enable students to utilize data analytics to make informed decisions in e-commerce retail.
  6. Technology Proficiency: To develop students’ proficiency in using e-commerce platforms and related technologies.
  7. Cross-Border E-Commerce: To cultivate an understanding of the challenges and opportunities in cross-border e-commerce.
  8. Reverse Logistics for E-Commerce: To provide the students with an understanding of reverse logistics, and how it pertains to E-commerce.
  1. Industry Oriented Syllabus With Focus On Experimental Learning.
  2. Mini Projects And Postings In Each Semester.
  3. 50% Weightage of Marks on Continuous Evaluation And 50% Weightage on Semester End Exam.
  4. Make – Up Exams In Every Semester To Avoid Year Loss.
  5. Placement Support And Research Oriented Projects.
  6. Focus On Soft and Smart Skills Development and Training for Exams.
  7. Interaction Sessions with Industry Experts.
  8. Separate Hostel and Transport Facility for Boys and Girls.

Course Eligibility

To be eligible for admission to Srinivas Institute, candidates must meet the following criteria:

  1. Must have completed 10+2 or equivalent from a recognized board.
  2. Minimum 50% marks in the qualifying examination.

Course Fees

The total program fee for the BBA – E-Commerce, Retail Management and Logistics is ₹2,71,000 for Karnataka residents and ₹4,29,000 for Non-Karnataka residents.

Course Syllabus

Subjects Covered: Retail Management & Logistics, Visual Merchandising, Digital Marketing for Retail Business.

Shape Your Future in Logistics Today!

Ready to launch your career in port management, shipping, or supply chain? Take the next step with our industry-leading programs and unmatched placement support.

Limited Seats - Apply Now
  • admission@srinivasuniversity.edu.in
  • +91 824 2444891
Locations
Helpful Links
About
Copyright © 2025 Srinivas University, All rights reserved.
Facebook-f Instagram Youtube

Enroll for a Course